Sector-Specific SEO Strategies
SEO That Understands Your Industry
Why Generic SEO Advice Falls Short
A dentist’s website doesn’t need the same things as a plumber’s, and a law firm doesn’t compete for attention the same way an e-commerce store does. Search behaviour, buyer intent, and what “winning” even looks like on Google are completely different from one industry to the next.
That’s why, rather than treating every client the same, I build SEO strategies around how your specific industry is actually searched for — the questions people ask, the urgency behind their search, and what makes them pick up the phone or fill in a form.
This goes well beyond swapping out a few keywords. It changes which ranking factors matter most, what kind of content actually converts, and even how success should be measured — a plumber judged purely on blog traffic is being measured against the wrong yardstick entirely.
Find Your Industry Below
Below are the sectors I specialise in. Each has its own dedicated strategy page covering exactly how SEO applies to businesses like yours — the search behaviour that drives it, the ranking factors that matter most, and how I approach it in practice.
Every page follows the same underlying process: a look at how buyers in that sector actually search and decide, the specific factors that move the needle for businesses like yours, and a clear breakdown of what the work actually involves — not a generic service page with your industry’s name dropped in.
Don’t see your industry listed? Get in touch anyway — the fundamentals of good SEO transfer across sectors, and I’ll tell you honestly whether it’s a good fit.
Choose Your Industry
Each page below covers the specific search behaviour, ranking factors, and content approach that apply to that sector — not a generic service page with your industry’s name dropped in.
Whatever your industry, the business that shows up first on Google gets chosen first.
How I Approach Industry-Specific SEO
Whichever sector you’re in, the process behind each strategy follows the same three stages — only the detail changes based on how your industry actually gets searched for.
Research Your Search Landscape
Before any strategy work starts, I look at how people in your specific industry actually search — the terms they use, the questions they ask, and where they get stuck before choosing a provider. This is different for every sector, which is exactly why a generic SEO checklist rarely produces results.
Build a Strategy Around Real Buyer Behaviour
Some industries live and die by the Local Pack. Others depend on long-form content, trust signals, or a multi-week research journey. The strategy is built around how your buyers actually decide, not a one-size-fits-all template applied to every client regardless of sector.
Execute, Measure, Refine
Technical fixes, content, and local visibility work get implemented in priority order, with regular reporting so you can see what’s moving. As results come in, the strategy gets refined — doubling down on what’s working and adjusting what isn’t.
Industries FAQs
My business doesn’t fit neatly into one of the industries listed — what should I do?
Get in touch anyway. Many businesses sit across two categories (a med spa that’s also a beauty salon, a tradesperson who also does light manufacturing), and the underlying SEO principles transfer well. I’ll tell you honestly which approach fits best, or if a blended strategy makes more sense.
Why does the strategy differ so much between industries?
Because search behaviour differs that much. A dentist and a SaaS company are both trying to rank on Google, but one lives or dies by the Local Pack and reviews, the other by long-term content authority and technical performance — applying the same playbook to both wastes budget on the wrong priorities.
Do you only work with businesses in these 10 industries?
These are the sectors I have the deepest experience in, but I take on other industries too. If yours isn’t listed, get in touch with some background on your business and I’ll give you an honest read on fit before any commitment.
Can strategies from one industry be applied to mine?
Some principles transfer (technical SEO fundamentals, for instance, matter everywhere), but the keyword research, content priorities, and ranking factors that matter most are industry-specific. I build each strategy around your sector rather than copying a template from a different one.
How is industry-specific SEO different from general local SEO?
General local SEO covers the fundamentals — Google Business Profile, citations, on-page basics — that apply to almost any local business. Industry-specific SEO builds on top of that with the content structure, trust signals, and ranking priorities unique to how your particular sector gets searched for and chosen.
How do I know which page is right for my business?
Pick whichever page most closely matches what you do — most businesses fit clearly into one category. If you’re genuinely unsure, or your business spans more than one, get in touch and I’ll point you in the right direction.
