International SEO

Harsh truth? If your business is staying put within your local borders, you’re massively missing out on a huge chunk of potential customers and revenue. The internet has truly gone global, and households from Shanghai to São Paulo are searching online for products and services every single day.

Restricting yourself to just your domestic market means turning a blind eye to a vast ocean of opportunity out there. It would be an oversight not to explore ways of reaching those international eyeballs through international SEO.

Simply put, international SEO (or multi-regional SEO) revolves around optimising your website to increase its visibility in the search results for specific countries and languages outside of your own backyard.

Think about it – what someone in London types into Google when searching for “running shoes” is going to be worlds apart from someone in Tokyo or Mexico City or Cairo. User expectations, cultural context, search behaviour…it all varies hugely on a global scale.

While regular old SEO is focused on boosting visibility for users in your own neck of the woods, international SEO considers and adapts to those regional nuances. It’s all about properly configuring and customising your site to be relevant and easily discoverable no matter where in the world someone is searching from.

From translating and localising on-page content to earning high-authority backlinks in target markets and optimising for local technical requirements, there’s a whole lot that goes into an effective international search strategy. Nail it, and you can tap into enormous new customer bases hungry for your offerings. Flub it, and you’ll continue watching those opportunities get snatched up by savvier competitors.

Need more convincing that investing in international SEO is a wise move? Here are just a few compelling reasons to quit burying your head in the sand:

• Vastly Expanded Total Addressable Market: Ranking well across dozens of countries and languages exponentially increases your potential audience and revenue pools.
• First-Mover Advantage: Many businesses still ignore international SEO best practices. Getting ahead of the game lets you cement yourself as an authority before the competition piles in.
• Boosted Brand Power: Show up in search results around the globe, and you’ll amplify your brand’s reputation and awareness far beyond your initial local footprint.
• Diversified Revenue Streams: Over-reliance on just one geographic market is extremely risky. An international strategy diversifies your traffic sources to insulate against disruptions.

So if scooping up your share of the global digital pie sounds appealing, it’s time to start thinking about how you can cater your website and online presence to an international audience.

If you want to take advantage of the opportunities presented by international markets, you need a website that’s optimised for search engines in those countries. As an international SEO expert based in London, I can help you achieve this. By utilising my services, you can focus on your core competencies while I handle the technical details of international SEO.

At I-AM-SEO, I take the headache out of global expansion by providing customised international SEO consulting and implementation services:

• In-depth multilingual technical SEO audits to identify roadblocks and opportunities
• Custom international SEO roadmaps and prioritised growth recommendations
• Site architecture optimisation for multilingual/multinational configuration
• Native, culturally nuanced content translation and localisation
• Strategic local link building to earn location-specific authority
• Ongoing international visibility monitoring, reporting, and refinement

The bottom line? With the internet’s worldwide reach, limiting yourself to just one local or regional market is simply leaving money on the table. I’d be delighted to discuss how we can start broadening your online reach and tapping into those lucrative international customer bases through smart SEO.

If global expansion is in your sights, why not drop me a line? I’m always happy to chat through potential strategies for capturing your slice of the worldwide market.